Except, as most organisations should have realised (ordinary businesses take note!!) that having huge amounts of data doesn't really help you if you have no idea of what you have, what it means and how to actually extract the data you want.
Its worse when you have so much that even running the queries that might extract the right piece of data becomes so complex that you may as well just give up.
Pity the NSA then:
NSA is so overwhelmed with data, it's no longer effective, says whistleblower
One of the agency's first whistleblowers says the NSA is taking in too much data for it to handle, which can have disastrous -- if not deadly -- consequences.So, we have a paradox in the sense that the more data we get the better we can hide...
Its funny but about 2 years ago there was an idea called the "Slow Data Movement" whose aim was to save the World from BigData madness but concentrating on what you actually need...
In fact we've even heard the argument that mass surveillance is no where as effective as "good old fashioned police work".
In fact, it even seems that the recent attacks in Belgium relied upon unencrypted communications ... which should have been easily spotable, unless of course you've got politicians obsessed with the evils of encryption and too much data to even see the weak signals of ordinary, unencrypted data.